Creative Communication Strategy
Graphic Design
Social Media
Film Production



A complete rebranding exercise for one of the most respected Belgian Marketing Companies.

Discussing and challenging each other on everything from important basic strategic choices to creative excellence.

All with respect for the company’s DNA, history and philosophy. Thanks to the open-minded people @ The House of Marketing, our vision really worked and the result exceeded all expectations.



A new brand with a new logo, baseline, tone of voice and look & feel.

What the client says

"Daniel/Funcke & Co and Jan succeeded in transforming our rational brand positioning – which we had developed internally – into a powerful baseline accompanied by a fresh and dynamic look and feel, brought together into a compelling story with inspiring touch points for our clients, prospects and potential employees. Jan and Daniel’s personal involvement made the entire exercise an inspirational event for our consultants. They proved to be the perfect match for our own internal competencies.”

Kris Vansanten
Chairman, The House of Marketing


“It was a pleasure to tackle our branding project together with Jan and Daniel. Thanks to their fast and very exible way of working within a co-creation mindset, we were able to arrive at a strong and well-founded result very quickly. One which not only we but everyone at the House of Marketing can be very proud of. And that, in a house that is full of critical marketers! We are also getting many positive reactions from clients and alumni as well, and that says enough!”

Eline Van Hollebeke
Senior Consultant THoM



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